{"id":32,"date":"2018-07-27T17:58:22","date_gmt":"2018-07-27T09:58:22","guid":{"rendered":"http:\/\/blog.eric-tong.com\/?p=32"},"modified":"2018-08-08T06:03:50","modified_gmt":"2018-08-07T22:03:50","slug":"7-most-important-logo-personalities","status":"publish","type":"post","link":"http:\/\/blog.eric-tong.com\/7-most-important-logo-personalities\/","title":{"rendered":"The 7 Most Important Logo Personalities"},"content":{"rendered":"

What personalities\u00a0do your logo display? Is it Economic or Luxurious<\/em><\/strong>? Is it Play<\/span>ful<\/span> or Serious<\/span><\/strong>? Is it Loud<\/span> or Quiet<\/span><\/strong>?<\/p>\n

Through good logo design, the\u00a0values of your brand are\u00a0infused into your logo’s personality. Especially for startups and small businesses, the\u00a0logo is the face of your brand and is\u00a0carefully designed show your brand values.<\/p>\n

There are countless personalities your logo can\u00a0take on. Read on to find\u00a0a list of the 7 most important\u00a0types of personalities\u00a0displayed by\u00a0logos.<\/strong><\/p>\n

1. Economical vs\u00a0Luxurious<\/h2>\n
\"Bossini<\/a>

Bossini Logo vs Gucci Logo<\/p><\/div>\n

Economical logos (Bossini) are suitable for brands that target customers looking for budget, cheaper products<\/strong>.\u00a0These customers want to pay less for more, and price is a major consideration for them.<\/p>\n

Luxurious logos (Gucci) are\u00a0classy and elegant and are suitable for high-end brands<\/a>. Customers here care less about price and more about quality and image<\/strong>.<\/p>\n

Colours:<\/em> <\/strong>Economic logos tend to use bright colours<\/span> as a primary or secondary colour. Bossini (above) uses a bright shade of green, while budget airlines (below) use shades of yellow and orange in their logos. On the other hand, luxurious logos tend to feature mysterious shades of black, grey and other muted colours<\/span>.<\/p>\n

\"Budget<\/a><\/p>\n

Typography:<\/em> <\/strong>Economic logos usually feature san-serif fonts, while most luxurious logos use elegant serif alternatives.<\/p>\n

\"Tiffany<\/a>

Tiffany & Co. uses a didone serif font on a shade of muted cyan<\/p><\/div>\n

2. Masculine vs\u00a0Feminine<\/h2>\n
\"Axe<\/a>

Axe Logo vs Dove Logo<\/p><\/div>\n

Masculine and feminine logos\u00a0are suitable for brands targets\u00a0a specific gender. Logos for men (Axe) feature sharp edges and bold design elements<\/strong>, while feminine logos (Dove) have soft curves and gentle elements<\/strong>.<\/p>\n

Masculine and feminine personalities also feature different colour schemes. An example of gender-based colour schemes below:
\n\"Gender<\/a><\/p>\n

3. Simple vs\u00a0Elaborate<\/h2>\n
\"Apple<\/a>

Apple Logo vs Unilever Logo<\/p><\/div>\n

Simple and elaborate personalities depend on your brand values. Apple’s logo is the hallmark of simple logo design<\/strong> that is instantly recognisable. It represents Apple’s ideology of bringing simplicity and ease-of-use to all its products.<\/p>\n

On the other hand, Unilever successfully uses an elaborate, detailed logo<\/strong> to represent the wide range<\/a> (over 400 brands!) of nutrition, hygiene and personal care products it offers.<\/p>\n

4. Playful vs\u00a0Serious<\/h2>\n
\"Toys

Toys “R” Us Logo vs TIME Magazine Logo<\/p><\/div>\n

Playful personalities are for brands like Toys “R” Us – by using friendly, colourful elements and fun typography<\/strong>, it gives customers a strong impression of fun, kid-friendliness and games.<\/p>\n

On the other hand, TIME Magazine reports on important world events and employs a serious personality, through use of a hairline serif font with a deep maroon colour<\/strong>.<\/p>\n

5. Loud vs\u00a0Quiet<\/h2>\n
\"London

London 2012 Olympics Logo vs Whitney Museum of American Art Logo<\/p><\/div>\n

Loud logos are screaming to be heard – like the controversial London\u00a02012 Olympics logo. With its jarring shapes and attention-grabbing colours<\/strong>, London 2012 is a great example\u00a0a loud logo for brands that demand attention.<\/p>\n

Whitney’s logo on the other hand uses a simple line motif, coupled with a simple sans-serif. Quiet logos\u00a0are great for the museum like Whitney, or brands that value intelligence, strategy or\u00a0quiet contemplation<\/strong>.<\/p>\n

6. Modern vs\u00a0Classic<\/h2>\n
\"Pepsi<\/a>

Pepsi Logo vs Coca-Cola Logo<\/p><\/div>\n

Pepsi’s newest logo, released in 2008, meet all the criteria of modern design – clean, simple typeface and a minimalist, meaningful icon<\/strong>. (A little\u00a0too<\/em> meaningful<\/a>, perhaps.) Coca-Cola’s iconic logo is\u00a0mostly unchanged<\/a> since the 1887! That’s a classic logo with all 100+ years of beautiful, cursive serif typography<\/strong>.<\/p>\n

7. Novel \/ Different vs\u00a0Traditional \/ Conservative<\/h2>\n
\"PWC<\/a>

PwC Logo vs Sidley Austin LLP Logo<\/p><\/div>\n

How novel or traditional a logo is depends on a the business’s competitors.\u00a0PwC and Sidley Autin LLP are two of the largest audit and law firms in the world. While PwC uses a logo that differentiates itself using bright colours and abstract icon<\/strong>, Sidley chooses a more conservative approach with a simple serif font<\/strong> to represent its more traditional, reliable brand values.<\/p>\n

What is your logo personality?<\/h2>\n

It is important for you to know what your logo personality is. Logos can have a combination of all kinds of personalities – novel and fun, or simple and serious; luxurious and classic, or economic and elaborate. This is what makes logo design both challenging and incredibly impactful in creating a unique brand identity<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What personalities\u00a0do your logo display? Is it Economic or Luxurious? Is it Playful or Serious? Is it Loud or Quiet? Through good logo design, the\u00a0values of your brand are\u00a0infused into your logo’s personality. Especially for startups and small businesses, the\u00a0logo is the face of your brand and is\u00a0carefully designed show your brand values. There are […]<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18,17],"tags":[19,21,11,20],"_links":{"self":[{"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/posts\/32"}],"collection":[{"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":9,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":78,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/posts\/32\/revisions\/78"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.eric-tong.com\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}